How to position inserts within your prospecting and retention media mix

By Shari Altman

Prospecting insert opportunities come in varying sizes and shapes. Be flexible and adapt. Faith says that, in some cases, Headsets.com uses a two-step lead generation approach; other inserts it sells directly in a one-step approach. On the other hand, Headsets.com has had its best results with a miniature catalog in various places. Headsets.com evaluates each prospecting insert program based on cost and feasibility.