How to position inserts within your prospecting and retention media mix

By Shari Altman

Include a clear call to action. With only two to three seconds to grab attention, offers need to be crystal clear. The best results from bounceback catalogs include a strong call to action, as well. This especially is critical in converting new buyers to two-time buyers — a special discount or premium only available to new buyers will grab attention and increase the rate at which new buyers become two-time buyers.