How to Polish Your Online-upselling Program

Additionally, the upsell often is most relevant to the customer at this point; Burke estimates that upsell conversions are highest in this area during the purchase process.

Items upsold on the cart page should appear on the right side or just below the subtotal, but always above the area of interest. Remember, you want to keep the focus on the intended purchase, says Burke. If you don’t, you may see abandoned-cart rates increase.