How to Polish Your Online-upselling Program

The add-to-cart process offers an easy upsell window, says Burke. Simply base an upsell on the last items placed in the cart. Additionally, you can opt to evaluate the entire cart at the time it’s displayed and determine an upsell based on its contents.

Upsell on the actual cart page. This gives you several advantages over the add-to-cart process. The customer is most receptive to an upsell at this point because the screen appears immediately after the “add-to-cart” button is clicked.