How to Polish Your Online-upselling Program

Put it right on the product page. While product-page upselling offers the advantage of increasing your average order value, if done poorly it also carries the risk of distracting customers and prompting them to leave the site altogether. So if you’re upselling from the product page, make it a priority to maintain the customer’s focus of interest. The customer should be able to easily distinguish between the main product sale and the upsell, says Burke.