How to Polish Your Online-upselling Program

Conversely, if you sell merchandise with lower price points, you can risk being more aggressive with your upsells. Regardless of price point, however, seek customer feedback and refine upsells around the information gathered from them.

Location, Location

The “how” of upselling online varies according to the “where.” That is, different upselling strategies can be used depending on where within the purchase process you choose to present them. Burke outlines several location possibilities: