How to Polish Your Online-upselling Program
Though it involves a lot of consideration, in the end your upsell program may yield enough success to validate the effort. Take small steps, test and always keep your customer profile in mind.
A Sell by Any Other Name
As the world of e-commerce grows increasingly specialized, so does the terminology for each of its components, including upsells. Following are definitions that Ken Burke, president and CEO of e-commerce consultancy Multimedia Live, uses to describe different types of additional online product sales:
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