How to Polish Your Online-upselling Program

2. Irrelevant upsells comprise the second mistake to avoid, according to Burke. “If the upsell offer is not adding to the customer experience in some way, it shouldn’t be on the screen,” he cautions.

3. Selling competing brands at the point of upsell also is a bad idea, according to Fry’s Bridget Fahrland, executive creative director. While you might want to offer a brand comparison during the browsing process, offering one after the customer has committed to a purchase might make him or her doubt the decision.