How to Polish Your Online-upselling Program

When upselling may not work, she continues, is with any product whose main purchase consideration is price — whichever end of the price spectrum it’s on. She cites the examples of stand-alone luxury items as well as highly specialized purchase items such as replacement parts.

Three Upsell Downfalls

1. As emphasized earlier in regard to the product page, the most important caveat when designing an upsell is: Don’t detract from the customer’s original product focus. Regardless of which point in the process the upsell takes place, keep a visual separation between the recommended product and the intended purchase, whether it’s a physical line drawn on the page or just some white space.