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Keep Merchandise in Mind
Of course, upselling lends itself more easily to certain types of merchandise more than others. It’s one thing to suggest a pair of shoes to go with those pants, but it’s another to suggest a pair of shoes to go with that lawnmower.
Evaluate your upsalable merchandise in terms of overall merchandise profile rather than specific product categories, Schindler Carter urges. Following are three merchandise profiles she thinks upsell best:
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Gabrielle Mosquera
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Catalog Success
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