How Plow & Hearth Uses Analytics to Determine Contact Strategies

In the end it's overall spend with the brand (demand and profit) that matters most, Kwiatkowski said. This number drives Plow & Hearth's contact frequency strategies and marketing budgeting. Your contact strategy shouldn't be a one-size-fits-all approach. At minimum, understand your transactional data and what it can tell you about future behavior, she advised.