
By
Joe Keenan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Determining whether Plow & Hearth's marketing efforts are driving incremental demand or just shifting sales from one channel and/or time to another is a continuous process for Kwiatkowski and her team. A marketing campaign (e.g., a catalog drop) is judged on whether it produces a net gain, net neutral or net loss to Plow & Hearth's balance sheet.
0 Comments
View Comments

Related Content
Comments