Profile of Success: It’s in the Bag

HOW eBAGS HAS TRIED TO OFFSET RISING CATALOG PRODUCTION COSTS: Last year, eBags struck a deal with Shoes.com to produce a joint catalog, with half of the book containing eBags’ bags, the other half Shoes.com’s shoes. Separate versions of the book are sent to eBags’ customers. Their catalogs’ front cover and first half are dedicated to eBags’ products; the back half contains Shoes.com’s products. The layout is reversed for catalogs sent to Shoes.com customers.