Profile of Success: It’s in the Bag

WHY eBAGS GOT INTO THE CATALOG BUSINESS: The site went live in 1999, but eBags didn’t mail catalogs until 2002, as a way to increase exposure.

“When you have 520 brands and 36,000 products, there are people coming to our site that may not even know that we have Tumi luggage or Michael Kors handbags or other products,” Cobb says. “So we felt the catalog was a great way to show the breadth of our assortment; to show them and display the fact that we were getting probably 20 to 40 [new] brands every quarter. The catalog is a nice way to show new brands that are coming onto the site.”