Profile of Success: It’s in the Bag

“We realized our core competency was bags,” Cobb says. “When you start diluting your efforts, sometimes you lose your leadership position. That was a mistake I think we made — getting into the footwear business. There are guys out there, from Zappos to Shoes.com to OnlineShoes.com, that do a nice job at that market, and had gotten an eight-year head start.”