Going Global
How Peruvian connection built and international catalog business
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Lisa Yorgey
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“The number-one problem facing anyone wanting to mail overseas is resistance [on the part of other mailers] to renting their lists to what they perceive as competitive offers,” Hurlbut says. She believes that because the Peruvian Connection is an original design firm it “helped open doors” because other mailers from whom it was trying to gain list access didn’t have to worry about competition.
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- Companies:
- Peruvian Connection, Ltd.
Lisa Yorgey
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