Going Global

The reviews were mixed. In its favor was a European appreciation of alpaca, the principal fiber used in Peruvian Connection sweaters. Another boon was the anticipation of a unified Europe. On the downside, a few of the experts didn’t believe Britons would pay Peruvian Connection’s high prices—$300 or more—for a sweater. Undecided, the Hurlbuts sat on the idea of expanding into the U.K. market for the next several years.