Going Global

The Peruvian Connection also continues to use space ads in Germany, United Kingdom and the United States. “It’s how we launched our business, but just as the world turns, direct mail is the most effective way of going after customers,” maintains Hurlbut.

The Challenge Of It All

Hurlbut’s biggest challenge has had more to do with people than operations. She says her greatest challenge is “to make every effort to maintain a unified company spirit. It’s a people thing, and it’s about motivating.” She is constantly striving to keep this global company working as a whole and on continuing to provide good customer service. “It is very easy for it to break down internationally because of cultural differences,” says Hurlbut, adding it is not necessarily the U.S. headquarters or Goring-on-Thames distribution center way. It’s the Peruvian Connection way.