Going Global

Returns are also handled by the in-country call centers and are forwarded in batches to the U.K.-based distribution center.

A Media Medley

While the catalog is its bread and butter, Peruvian Connection also uses space advertising and the Internet to complement its business. Its Web site (www.peruvianconnection.com) has recently gone through another reincarnation to better serve the needs of global customers. Although the site doesn’t have multiple-language capability, it does offer viewers the ability to access pricing in either deutsche marks or pounds and it offers size conversion charts for German, U.K. and Japanese customers.