Going Global
How Peruvian connection built and international catalog business
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Lisa Yorgey
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Overseas Fulfillment
One of the biggest changes Peruvian Connection has made to its international operation is the way it fulfills European orders. Initially, the cataloger fulfilled all international orders from its U.S. headquarters located in Tonganoxie, KS.
After gaining more experience the cataloger switched its strategy. All European orders are currently filled from its distribution center located in Goring-on-Thames, England. Hurlbut explains it is much more cost effective to ship orders in bulk from South America to the United Kingdom, particularly when it comes to duty. It also results in a quicker turnaround for its customers.
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- Peruvian Connection, Ltd.
Lisa Yorgey
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