Going Global
How Peruvian connection built and international catalog business
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Lisa Yorgey
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Response rates in Germany and the United Kingdom are very similar, and tend to be higher than its domestic rates. However, Hurlbut is quick to point out that along with higher response rates, you have to factor in the increased costs to market overseas. Marketing costs, including list rental, fulfillment and delivery, are considerably higher internationally.
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- Peruvian Connection, Ltd.
Lisa Yorgey
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