Going Global
How Peruvian connection built and international catalog business
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Lisa Yorgey
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In Germany and the United Kingdom, the cataloger rents local or in-country lists, and this is often done on an exchange basis. Generally speaking, local lists have larger universes; used in combination with a local-language package priced in the local currency, this strategy allows Peruvian Connection to dig deeper into the market.
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- Companies:
- Peruvian Connection, Ltd.
Lisa Yorgey
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