Going Global
How Peruvian connection built and international catalog business
By
Lisa Yorgey
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The List Equation
Peruvian Connection follows the same mail schedule in each market in which it operates, dropping three major mailings a year. Twenty percent of each mailing in both the United States and the United Kingdom are sent to house file names while the remaining 80 percent are sent to inquiries or names gleaned from prospect files. In Germany, where its prospecting efforts are much more aggressive, the mix overwhelmingly favors outside lists.
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- Companies:
- Peruvian Connection, Ltd.
Lisa Yorgey
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