Going Global
How Peruvian connection built and international catalog business
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Lisa Yorgey
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The cataloger employs several designers who sketch out sweaters and other product designs in the U.S. headquarters. These designs are sent to knitters in the Andes who add their own personal touches. Hurlbut says the reason her customers will spend $300 for a sweater is because they view Peruvian Connection products as investment pieces. “They are buying not only fiber, but craftsmanship,” she adds.
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- Companies:
- Peruvian Connection, Ltd.
Lisa Yorgey
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