Going Global
How Peruvian connection built and international catalog business
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Lisa Yorgey
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Peruvian Connection began as a “happenstance” when Annie Hurlbut came home for her mother Biddy’s 50th birthday at Christmastime in 1976. At the time she was conducting research in Peru in pursuit of a doctoral degree in anthropology. As a gift she gave her mother an alpaca sweater she found in a Peruvian market. Taken with the quality and warmth of the gift, friends suggested Annie and Biddy import the sweaters. Mother and daughter seized the opportunity to work together and convinced a local department store to sell 50 sweaters in three sizes. Annie went back to Peru to make the necessary arrangements and a wholesale business was born.
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- Companies:
- Peruvian Connection, Ltd.
Lisa Yorgey
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