Going Global
How Peruvian connection built and international catalog business
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Lisa Yorgey
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The Global Buyer
Today Peruvian Connection has a customer file of 12,000 in Germany and 75,000 customers in the United Kingdom. Its audience shares the same characteristics regardless of country: upscale females, with an average age of 50, who are very educated and well-traveled. The average order is $300-plus in most markets.
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- Companies:
- Peruvian Connection, Ltd.
Lisa Yorgey
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