Going Global
How Peruvian connection built and international catalog business
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Lisa Yorgey
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One of its stumbles in the German learning curve, which Hurlbut feels may have hurt its initial test, was that the company thought German customers would order using credit cards. “This proved to be wishful thinking,” rues Hurlbut. Compared to the United States, credit card penetration is very low in Germany and those who have credit cards are reluctant to use them for mail order.
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- Companies:
- Peruvian Connection, Ltd.
Lisa Yorgey
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