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The flexibility of in-store returns helps provide customers instant gratification, and gives your staff opportunities to win back disappointed customers by offering alternative products and cross-sells in-store. That's a level of high-touch engagement an online return label can't match.
When e-commerce inventory and transactions are tightly integrated with the store experience, shoppers win. They can purchase online and enjoy quicker fulfillment from a nearby location or pick up and exchange items at a local store. Retailers win by improving the effectiveness and potential of both online and physical sales channels, as well as the increased cross-sell opportunities of driving online customers into their stores.
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- Companies:
- Amazon.com
- OMS
Baruch Goldwasser
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