3 Ways to Outcompete Amazon

Give online shoppers the ability to browse stock levels at nearby stores. Whether they simply want to try before they buy or pick up in-person to avoid shipping costs and waits, this freedom reduces return rates because customers can make an in-person evaluation before committing to a purchase.

Access to real-time inventory can also turn a retail stockout into a purchase. Generations of shoppers could care less about rainchecks. They want to buy when they're ready to buy. If you're not ready for them to buy, the competition is just a click away. With instant command of the entire company's inventory and the ability to ship from anywhere, retail staff can guide in-store customers to an immediate purchase from their website, taking delivery from the warehouse or a stocked store instead.