How to Optimize Product Placement and Get the Most Out of In-Store Marketing

Is your goal to cross-sell the brand? If so, then you'll want the right adjacencies and to be sure the brand is communicated well by different products in the portfolio. The key is to be clear about your goals from the very beginning so that you can ensure you decide on the right tactic.

The bottom line is that there are many ways to make sure your product leaps off the shelf and gets the attention it deserves. You just have to find the formula and the shelf location that's best for you.