How to Optimize Product Placement and Get the Most Out of In-Store Marketing

3. More sales can come from almost anywhere: The key is to define the right strategy. Is your goal to expand your customer base? If so, then you want to look for ways to bring new shoppers into the fold by increasing penetration with new positioning/value propositions. You can also look for ways to bring in new shoppers by positioning new products that fill white space on the shelf to encourage purchases of additional units.