How to Optimize Product Placement and Get the Most Out of In-Store Marketing

Strong category leaders can help their retailer partners rationalize their SKU selections, eliminating low performers that waste space and creating a better experience for shoppers. This will also free up space for innovations and more facings that can be used by products.

2. To group is sometimes to distract: A dedicated section that groups similar products as a segment can do a great job at increasing that segment's sales. On the flip side, it can also distract shoppers from the larger aisle and, instead of increasing total aisle sales, it can actually depress them. It's a fine line to walk and one that might take a little trial and error. The challenge is testing until you find the right balance.