How to Optimize Product Placement and Get the Most Out of In-Store Marketing

In fact, a study by Columbia University presented people with the opportunity to sample a line of jams in a grocery store. One group of shoppers was presented with a large display to choose from, while the others were presented with a small display. Both groups were given the opportunity to sample the flavors as well as a coupon for purchase. However, only 3 percent of people who stood before the large jam display ended up buying a product, as opposed to 30 percent of people who went to the small display.