How to Optimize Product Placement and Get the Most Out of In-Store Marketing

Luckily, there are several ways that companies can optimize their product placement and catch a shopper's eye. Here's how you can make sure that your brand gets the attention it deserves:

1. Less is sometimes more: Cluttered categories rife with a plethora of SKUs may be ripe for weaning. What if providing shoppers with fewer choices made it easier for them to decide what to buy? Recent research has shown that consumers tend to be paralyzed when they're faced with too many options.