By
Mark Hardy
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It can be very overwhelming to be a consumer in today's world. When shoppers go to the store, they undergo a sensory overload in which hundreds of different sights, sounds and smells seem to be competing for their attention.
Even a simple grocery store run for basics such as milk and bread can become complicated, as people now have a myriad of options from which to choose. Do they want organic and hormone-free? Low-fat or skim? Whole wheat or sprouted grain? Low carb or high fiber?
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