How to Optimize Product Placement and Get the Most Out of In-Store Marketing

It can be very overwhelming to be a consumer in today's world. When shoppers go to the store, they undergo a sensory overload in which hundreds of different sights, sounds and smells seem to be competing for their attention.

Even a simple grocery store run for basics such as milk and bread can become complicated, as people now have a myriad of options from which to choose. Do they want organic and hormone-free? Low-fat or skim? Whole wheat or sprouted grain? Low carb or high fiber?