Special Report: E-Commerce & Catalog Technology: Take a Page From Facebook
How online communities have come of age … for catalogers
Review Sites
Meanwhile, review sites dedicated to netting customer reviews on goods and services are rapidly gaining popularity with many companies, including some of the biggest names in business — Dell, Macy’s, PETCO, Sears and PepsiCo, among others. A recent survey by the e-tailing group, Social Shopping Study 2007, found that 65 percent of active online shoppers visit online discussions where other consumers rate and review products and services they’ve purchased.
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