How online communities have come of age … for catalogers

By Joe Dysart

Invitation Only
“When a few hundred members are participating on a regular basis, the quantity and quality of the content is deeper and richer than from large public sites,” says Katrina Lerman, co-author of the Communispace whitepaper, The Fifth ‘P’ of Marketing: Participation. Thus, some companies prefer small, private, invitation-only communities. Communispace is a service provider that specializes in designing and helping companies run these meeting places. According to Lerman, “For companies that truly want to connect with their customers, smaller may in fact be better.”