How online communities have come of age … for catalogers

By Joe Dysart

Within these discussion threads, you’ll begin to glean valuable insights on how customers truly view your business — what’s working and what’s not.

In addition, you’ll have the chance to hire members who post messages on your discussion board, since these people are obviously passionate about your industry and demonstrate the critical personal skills you want in a worker. You’ll be able to learn a lot about potential employees by what they’ve posted on your discussion board and how they react to what’s posted.