Profile: All in the Family
How Howard Flax, CEO of FLAX art & design, keeps his catalog state-of-the-art
ON KEEPING FUN IN THE WORKPLACE: “We have a basketball hoop and ping-pong table,” he says, “but they get surprising little use. Most of the staff has been here for years, and we’re a close group, so there are a lot of potlucks and birthday celebrations.”
Company founded: 1938
Catalog established: 1984
Headquarters: San Francisco
Primary merchandise: arts and crafts supplies; gifts and design products
# of SKUs: 600, catalog; 3,000, Web site.
Customer demographics: 82 percent female; 38 to 61 years of age; 58 percent have income greater than $75,000; 79 percent are married
# of employees: 70
- Companies:
- FLAX Art & Design
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