Profile: All in the Family
How Howard Flax, CEO of FLAX art & design, keeps his catalog state-of-the-art
WHAT ABOUT THE BUSINESS APPEALS: “The creative process of putting a catalog together and managing the various initiatives that push the company forward.”
CURRENT CHALLENGE: To increase the self-sustaining business generated by the Web site. “We’ve entered into new relationships to expand pay-per-click revenue,” he says. “New data feeds are improving sales results in shopping search engines. We’ve begun targeted e-mail marketing and have taken a more hands-on approach with our affiliate program.”
- Companies:
- FLAX Art & Design
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