How to Offset Postage and Paper Increases

You have to understand, there’s a reason for each of those investments. They’re buying it to reduce costs, and to improve productivity and throughput. And again, catalogers should get their fair share of that.

CS: How else can catalogers keep up to speed on what their catalog printers are doing, besides asking them, of course?
Ciavola: Many years ago, we began to ask our printers if we could meet with them and their equipment manufacturers, so we could be better educated about what was coming up. Some of the printers back then were hesitant to do that. So we started to attend trade shows and conferences the manufacturers held. Anybody can go to those, even the smallest catalogers, if they can afford the week away and the travel expenses.