How to Offset Postage and Paper Increases

We’re able to avoid these tactics because the printing companies — and they’ll kill me for saying this — have found ways to reduce their costs. And in turn, they’re handing over some of that cost reduction to customers — that is, if their customers are aware of this.

In the last two years, new technologies have come out for the pressroom, especially for web offset printing, that’s allowing printers to print more and faster. They’ve shortened their make-readies and total press time, because the presses are running so much faster. And where they used to run 32-page presses, more of them are running 48- and 64-page presses. These presses are so technologically advanced that they’re also able to reduce the amount of crew they have to run them.