How to Offset Postage and Paper Increases

Now, do I combine mail at the printing company? No, and there are a couple of reasons. One, my response rate is critical to me. If I combine pieces — and we’ve tested this theory, combining two of our own pieces — they cannibalize each other. We may save a little on postage, but we ultimately lose sales. You simply lose impact when two pieces arrive on the same day — whether it’s two of your own pieces, or one that’s yours mailed with someone else’s catalog.