How Office Depot is Leveraging Customer Feedback to Drive Sales

By Joe Keenan

integrate mobile data into the customer feedback review program;
link feedback to session recording;
collect feedback from store associates; and
consolidate customer feedback from other sources (e.g., social media).

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Companies:
Office Depot

People:
Chris Childers

Places:
Chicago

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.