Childers ended his presentation by outlining a seven-step process that can help retailers take advantage of the abundant customer feedback that's at their disposal and turn it into a revenue generator:
- Gain a better understanding of your customer.
- Understand your brand and its goals.
- Organize your processes based on the customer.
- Collect real-time customer feedback.
- Get the right info to the right people at the right time.
- Close the feedback loop — call them back!
- Continually evaluate and adapt according to what your customers are telling you.
As for Office Depot's plans going forward on how it can use customer feedback to improve the shopping experience, it's identified the following steps:
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How Office Depot is Leveraging Customer Feedback to Drive Sales
Childers ended his presentation by outlining a seven-step process that can help retailers take advantage of the abundant customer feedback that's at their disposal and turn it into a revenue generator:
As for Office Depot's plans going forward on how it can use customer feedback to improve the shopping experience, it's identified the following steps: