How Office Depot is Leveraging Customer Feedback to Drive Sales

As for Office Depot's website, the company relies on Bizrate Insights Buyers Surveys to better understand its online shoppers. Specifically, it wants to know why they've chosen to shop with the brand online. Office Depot has learned from survey respondents that delivery, both how long it takes to receive their order as well as the condition it's in when they get it, is a source of frustration for a lot of customers.