Customers are truly surprised to hear from you, said Childers, alluding to the fact that while most retailers collect customer feedback, few ever do anything with it. You can win them back just by reaching out to them, Childers noted. Based on feedback it received from its in-store customers, Office Depot reviewed its internal process and reprioritized areas of focus for its brick-and-mortar locations. Stocked shelves, knowledgeable and friendly staff, and fast checkout matter most to the brand's customers, so they've been made a priority.
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How Office Depot is Leveraging Customer Feedback to Drive Sales
Customers are truly surprised to hear from you, said Childers, alluding to the fact that while most retailers collect customer feedback, few ever do anything with it. You can win them back just by reaching out to them, Childers noted. Based on feedback it received from its in-store customers, Office Depot reviewed its internal process and reprioritized areas of focus for its brick-and-mortar locations. Stocked shelves, knowledgeable and friendly staff, and fast checkout matter most to the brand's customers, so they've been made a priority.