How Nordstrom is Evolving for Today's Consumer

Evolving Into a Multichannel Brand
Selling to consumers via brick-and-mortar stores, an e-commerce site, mobile website and apps, and catalogs, Nordstrom needed to become adept at providing the same experience to shoppers no matter the channel. While it wasn't the smoothest transition integrating web and store teams, recalls Jamie Nordstrom, the retailer has reorganized as one team working together.