How Nordstrom is Evolving for Today's Consumer

Mobile, and in particular apps, is a channel that Nordstrom has invested its time and money, Jamie Nordstrom said. That effort is paying off, as the retailer continues to see its percentage of total sales coming from mobile devices grow.

Strategic partnerships with fashion designers and recognizable brands such as HauteLook, Bonobos and Topshop have helped Nordstrom further grow its merchandise offering, driving increased interest from consumers. These partnerships happened organically, Jamie Nordstrom said. We're looking for companies that have capabilities that we need, he added.