How Nordstrom is Evolving for Today's Consumer

People are the cornerstone of the Nordstrom brand, Jamie Nordstrom said. The retailer operates with a culture of empowerment where there aren't a lot of rules. Store associates are given the freedom to handle issues as they see fit, the only rule being that they must use good judgment.

Growth Opportunities for Nordstrom
E-commerce will account for the majority of future growth for Nordstrom, Jamie Nordstrom said. The retailer is already seeing that trend this year, with online sales up 40 percent year to date. That said, Nordstrom isn't giving its brick-and-mortar stores a free pass. "Don't cede productivity in-store just because your online sales/profits are growing," said Jamie Nordstrom. "That's not acceptable."